It’s in such a situation that the customer journey map has become so popular. Furthermore, the presence of online platforms, especially social media, has given greater control over to the customer in decision-making. Reason? The availability of multiple products and services under different brands and offers. What is a Customer Journey Map?Ĭustomer expectations are on the rise and it will continue to grow, forcing companies to reinvent themselves constantly in order to survive. In this guide, we’ll explain the steps you need to take to create a customer journey map that drives the expected results while avoiding the common mistakes others make. One such tool is the customer journey map and it’s there at the top with the other powerful tools that help drive customer-focused change effectively. It’s possible, although not overnight, but with the right tool and the effort. Improved customer service, customer loyalty, and increased ROI 3 things that every organization wishes they could achieve overnight.
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